A new report from the Nigerian Tribune shares
some insight into how Nigerians are giving up
on Android and heading back to BlackBerry
after having initially adopted Android devices
due big displays, available apps and low
hardware pricing, tossing aside the fact the
devices cost more due to their data
consumption and carrier pricing on data plans.
For those of us with carrier plans that are equal
across the board and WiFi readily available, it
doesn't mean a lot, but in places where the
plans are still differentiated by which device
you're using it's a pretty big issue. As the
Tribune notes, many Nigerians are making use
of BBM accounts for adverts and publicity, so if
they can get more data for less then the choice
of using a BlackBerry is a fairly simple one to
make.
As for the other benefits of BlackBerry 10, it
seems Nigerians are well ahead in recognizing
those as well compared to North America and
they already know that BlackBerry 10 is NOT like
BlackBerry OS of earlier days and are returning
their Android devices for BlackBerry 10
smartphones.
No doubt some people will say 'So what, it's
Nigeria' but it's that kind of love BlackBerry has
to have on their side and when they find out the
experience on BlackBerry 10 meets their needs
exceptionally well and for now at least, costs
them less, it'll be hard to remove that. On top of
that, Nigeria is one of the most developed
countries in Africa with an economy worth
approximately $510B and growing, it's one of
the top ten most populated countries in the
world and with over 100 million cell phone
users, they have the ability to affect change. We
don't even have to mention the fact that
BlackBerry 10 can run a lot of the Android apps
that attracted them in the first place, right?
for more information please join us on twitter @albillsng and feel free to write or send us anything on email with
albills.com@gmail.com, or chat us up on whatsapp with 08063465456, for Facebook users join our group with - so you've heard or like our page - billstips
CHANNEL PIN: C0031D251